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How a Bangkok fashion label went from self-taught knitting to an IU music video and an LVMH Prize nod

Bangkok fashion label Nong Rak turned self-taught knitting into LVMH Prize recognition, gaining global attention for its handcrafted mohair designs, Marc Jacobs collaboration and appearance in IU's music video.
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Channel News Asia broke the news in Singapore, Singapore on Monday, June 29, 2026.
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