Hotels and Demand Generation: Buzzword or Must-Have? • Amadeus Hospitality

Hotels and Demand Generation: Buzzword or Must-Have? • Amadeus Hospitality

Every hotelier dreams of high occupancy, steady revenue, and a thriving business year-round. And if you ask, they’ll all agree—demand generation is the key to success. But here’s the catch: while it’s easy to talk about, not everyone truly understands what it means, let alone how to do it right. Some mistake it for just another buzzword, while others misuse it completely, focusing on short-term wins instead of building sustainable demand. So, is…