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Hotel group boss says Sri Lanka must rebrand as a value destination - LNW Lanka News Web
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Hotel group boss says Sri Lanka must rebrand as a value destination - LNW Lanka News Web
The Minor International Group CEO insisted the country should not be positioning itself as a cheap destinationNatalie Wilson (Independent)Sri Lanka has been urged to move beyond “discount-led tourism” to focus on value over price.Minor International Group CEO Dillip Rajakarier said that the country should not be positioning itself as a cheap destination in his keynote speech at CA Sri Lanka’s 46th National Conference this week, reported Sri Lank…
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