Horowitz: FIFA World Cup Sets New Benchmark for Multicultural, Multiplatform Sports Engagement

Horowitz: FIFA World Cup Sets New Benchmark for Multicultural, Multiplatform Sports Engagement

IRVING, Texas—A new analysis from Horowitz Research highlights the importance of multicultural audiences for the record viewing seen during the 2026 FIFA World Cup, which concluded with a historic final and record-setting audience engagement of nearly 63 million Americans watching the event.In addition to the 38.9 million viewers turning into the English-language soccer telecast on Fox, an additional 23.9 million viewers watched the Spanish-lang…