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Horizon Next’s Cherie Calingasan: Independent Agencies Can Move at ‘The Speed of Thought’ – Beet.TV
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Horizon Next’s Cherie Calingasan: Independent Agencies Can Move at ‘The Speed of Thought’ – Beet.TV
AMENIA, NY — Horizon Next, the data and performance marketing arm of independent agency Horizon Media, positions itself against its publicly-traded, holding company rivals by arguing that the biggest players tend to carry layers of legal, compliance, and technology debt that slow decision-making. In contrast, says Horizon Next’s Cherie Calingasan, independent agencies built around entrepreneurial cultures can move from idea to execution withi…
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