Horizon Media's New COO Has a Mandate to Kill Billable Hours

Horizon Media Holdings Names Bhavana Smith Chief Operating Officer, Advancing AI-Led Transformation

Newly established COO role and elevated leadership cohort signal shift from Media Agency to Growth Partner

Horizon Media's New COO Has a Mandate to Kill Billable Hours

Bhavana Smith joins to lead the charge on shifting the agency to performance pay as AI reshapes the agency business.

Horizon Media Holdings Names Bhavana Smith Chief Operating Officer

Horizon Media Holdings today announced the appointment of Bhavana Smith as Chief Operating Officer. In this newly established role, Smith will lead the agency’s operational transformation as it evolves from a media agency to a growth partner. The appointment of Smith, an industry veteran with experience at Accenture, Publicis Groupe, and Mediacom, reflects a broader strategic shift in how the agency defines, measures, and delivers value, emphasi…