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Armchair Enthusiasts Despair, Actual Buyers Want The New Honda Prelude
Honda has received 2,400 Prelude orders in Japan, eight times the forecast, driven mainly by buyers in their 50s and 60s motivated by nostalgia for the model.
4 Articles
4 Articles
Japanese Carmaker Honda Suspends Orders of New Prelude at Some Dealerships as Car Proves to Be Too Popular
Honda Motor Co. has temporarily stopped taking orders for its new Prelude coupe at some dealerships, the automaker announced Tuesday, as orders reached about 2,400 units, about eight times its monthly sales plan.
·Japan
Read Full ArticleHonda Didn’t Expect Boomers To Overrun Prelude Orders But Here We Are
Honda received 2,400 Prelude orders in a month, eight times its forecast. Most buyers are in their 50s and 60s, citing nostalgia as the reason. Many buyers are adding the Prelude as a stylish second or weekend car. The Prelude is officially back, and Honda’s bet on nostalgia and hybrid performance is paying off already. Just one month after the two-door coupe’s September 5 debut, Honda says it’s already got 2,400 orders in Japan. More: New …
Coverage Details
Total News Sources4
Leaning Left1Leaning Right1Center0Last UpdatedBias Distribution50% Left, 50% Right
Bias Distribution
- 50% of the sources lean Left, 50% of the sources lean Right
50% Right
L 50%
R 50%
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