Homes.com to ‘Boost’ listings banned by Zillow, Redfin

Homes.com aims to one-up Zillow with listings ‘boost’

In response to Zillow’s ban on publicly marketed but off-MLS properties, Homes.com will provide affected agents with free premium marketing for those listings.

Homes.com to ‘Boost’ listings banned by Zillow, Redfin

CoStar Group is using Boost, its new Homes.com marketing feature, in an attempt to counter the bans by Zillow and Redfin on listings that are publicly marketed prior to being entered into the MLS. On Thursday, CoStar Group CEO Andy Florance told Inman News that Boost will be free for listings impacted by the Zillow and Redfin bans. The firm unveiled Boost during its first-quarter 2025 earnings call with investors and analysts in late April. Duri…