US EditionHollywood megastar trademarks iconic catchphrases in battle with AI
Matthew McConaughey secured trademarks on iconic phrases and clips to block unauthorized AI use of his voice and likeness, aiming for consent and legal control, his lawyer said.
- Recently, Matthew McConaughey secured eight trademarks with the USPTO to protect his likeness and voice from unapproved AI use, law firms said `We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world`.
- Growing examples of deepfakes prompted concern as earlier this year AI-generated clips of Tom Hanks pitching 'miracle cures' circulated online, while most U.S. states have right-of-publicity laws but limited AI regulation.
- The filings cover specific short elements such as a 7-second porch clip, a 3-second Christmas-tree clip, and the catchphrase `alright, alright, alright`, actor Matthew McConaughey trademarked recently.
- Lawyers said the trademarks may deter misuse and offer tools to sue offenders, while Kevin Yorn expressed hope the strategy could protect clients from unwanted AI recreations.
- The move represents a novel legal tactic as observers describe Matthew McConaughey's trademarking as performers seek workarounds while legal scholar Victoria Haneman urges stronger estate and digital deletion protections amid generative AI disruption.
11 Articles
11 Articles
Artificial intelligence (AI) is affecting a wide range of industries, and film is no exception. AI creators are increasingly creating spots with the faces of famous people without the artists even knowing about it. American actor Matthew McConaughey has decided to defend himself by applying for a trademark for himself.
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American actor Matthew McConaughey has taken steps to protect his image and voice from unauthorized use by artificial intelligence. Clips that include his famous catchphrase "Okay, okay, okay" from the 1993 film "Dazed and Confused" have been registered in the database of the US Patent and Trademark Office, the Wall Street Journal (WSJ) reports. According to his lawyers, this is the first time the actor has tried to use trademark law to protect …
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