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Why Hollister Made a Music Video Instead of a Traditional ad Campaign

Summary by marketingdive.com
The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

2 Articles

The Hollywood ReporterThe Hollywood Reporter
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Hollister and Singer-Songwriter Gigi Perez Debut "Good Riddance" Cover

Green Day's "Good Riddance (Time of Your Life)" gets first official cover in 30 years thanks to Gigi Perez and Hollister.

·Los Angeles, United States
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Why Hollister made a music video instead of a traditional ad campaign

The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

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  • 50% of the sources lean Left, 50% of the sources are Center
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marketingdive.com broke the news in on Thursday, March 26, 2026.
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