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Hip Pop gets real with a punchy rebrand by Robot Food

Summary by Creative Boom
Robot Food has reinvented the fizzy favourite with bold visuals, a no-nonsense attitude, and a flavour-first brand world fit for mainstream success. Leeds-based studio Robot Food has collaborated with soft drinks brand Hip Pop, rolling out a vibrant new identity that reframes kombucha and alternative sodas as unfiltered lifestyle drinks, not functional health fixes. Designed to shift Hip Pop from indie challenger to mainstream category leader, t…
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Hip Pop gets real with a punchy rebrand by Robot Food

Robot Food has reinvented the fizzy favourite with bold visuals, a no-nonsense attitude, and a flavour-first brand world fit for mainstream success. Leeds-based studio Robot Food has collaborated with soft drinks brand Hip Pop, rolling out a vibrant new identity that reframes kombucha and alternative sodas as unfiltered lifestyle drinks, not functional health fixes. Designed to shift Hip Pop from indie challenger to mainstream category leader, t…

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Creative Boom broke the news in on Monday, March 31, 2025.
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