Higher social class voters prioritize competence and rely more on facial cues when judging politicians

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Higher social class voters prioritize competence and rely more on facial cues when judging politicians

Looking competent matters for electoral success, but its appeal varies by social class, according to research published in Personality & Social Psychology Bulletin. The way politicians look can influence voting decisions. Prior studies have shown that voters tend to favor candidates who appear competent, even when they lack other information about them. This phenomenon has been observed across various electoral contexts and has been linked to ac…