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Hi Hi Burger, new venture from Bourke Street Bakery founder, launches with help from Oblong

Summary by Campaign Brief
Hi Hi burger, a new smash burger concept from Paul Allam founder of Bourke Street Bakery, just opened its first store in Bondi Junction. In order to bring Allam’s creative vision to life he partnered with creative agency Oblong to help him develop Hi Hi’s brand ecosystem. Oblong, launched last
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Hi Hi Burger, new venture from Bourke Street Bakery founder, launches with help from Oblong

Hi Hi burger, a new smash burger concept from Paul Allam founder of Bourke Street Bakery, just opened its first store in Bondi Junction. In order to bring Allam’s creative vision to life he partnered with creative agency Oblong to help him develop Hi Hi’s brand ecosystem. Oblong, launched last

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Campaign Brief broke the news in on Wednesday, May 7, 2025.
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