"Hey Mela" From Hannover: Vegan Pregnancy Test Wants to Revolutionize Industry

News.de

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Pregnant cows, ripped out calves' hearts and shocked investors: In "The Cave of the Lions", a founding team revealed the brutal truth behind pregnancy tests and presented a vegan alternative. But the deal burst.

www.t-online.de

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The "The Cave of the Lions" pitch of "hey mela" confronted with animal suffering in standard tests. The emotional reaction of the lions speaks volumes.

rnd.de

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In their DHDL pitch, "hey mela" draws attention to animal suffering. The lions react emotionally. What is the pitch about and can the founders score with their vegan product?