“There Is No Second Chance to Create a Good First Impression” – Heura Foods CEO Marc Coloma on the Plant-Based Evolution

“There is no second chance to create a good first impression” – Heura Foods CEO Marc Coloma on the plant-based evolution

The Spanish business is diversifying into own label and co-manufacturing but also evolving its branded portfolio.The post “There is no second chance to create a good first impression” – Heura Foods CEO Marc Coloma on the plant-based evolution appeared first on Just Food.

Heura Foods hits positive EBITDA in Q1: ‘a turning point for the European plant-based sector’

Barcelona-based alt meat startup Heura Foods has reached operational profitability in the first quarter of 2026 and is seeking partnerships whereby it would produce white label products for retailers and brands in markets where it does not directly compete. Founded by Bernat Añaños and Marc Coloma in 2017, Heura has taken a disciplined approach over the past couple of years to prioritize profitability, “intentionally scaling back” in northern Eu…

Heura Turns Profitable & Unveils White-Label Strategy for Plant-Based Meat

4 Mins Read Spanish plant-based meat leader Heura reached profitability for the first time in Q1 2026, and is now opening up its production tech to other players in markets where it doesn’t compete directly. Two years ago, after raising €40M in Series B funding, meat alternative startup Heura set itself on a path to profitability. It has now achieved that goal. The Barcelona-based firm recorded positive EBITDA for the first time in Q1 2026. The …