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Hershey appoints Wendy's chief Kirk Tanner as new CEO

UNITED STATES, JUL 8 – Kirk Tanner replaces Michele Buck, who retires after nearly 20 years at Hershey, bringing over 30 years of experience including leadership at PepsiCo, effective August 18.

  • Kirk Tanner will become the new CEO of The Hershey Company on August 18, 2025, succeeding Michele Buck who is retiring after nearly 20 years.
  • Buck revealed her intention to retire from Hershey at the start of the year and will continue serving as an advisor through the end of 2025 to facilitate a smooth transition.
  • Tanner brings over 30 years of experience from PepsiCo and joined Wendy's as CEO in 2024 before being appointed to lead Hershey.
  • Mary Kay Haben, who leads Hershey's CEO search efforts, highlighted Tanner's extensive background in snacks, beverages, mergers and acquisitions, and innovation, describing him as a highly effective and impactful leader.
  • Tanner's appointment signals Hershey's focus on advancing its multi-category snacking growth and sustaining long-term industry leadership under experienced management.
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restaurantdive.com broke the news in on Tuesday, July 8, 2025.
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