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Hero and Saatchi & Saatchi India reimagine Himalayan prayer flags as portable first-aid kits
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Hero and Saatchi & Saatchi India reimagine Himalayan prayer flags as portable first-aid kits
Motorcycling through the Himalayas has become one of India’s most popular adventure pursuits, with riders tackling the demanding routes of Manali and Leh-Ladakh each year. While the experience is exhilarating, the risks are real, unpredictable weather, rugged terrain, and long stretches without immediate medical support. Yet for many riders, particularly those renting bikes locally, basic first-aid preparedness is often overlooked. To address th…
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