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Hermès' Hand-Illustrated Website Is the Ultimate Luxury

Summary by Fast Company
The luxury fashion house pulled a power move in an era dominated by AI imagery: It hired a living, breathing artist.

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Hermès' hand-illustrated website is the ultimate luxury

The luxury fashion house pulled a power move in an era dominated by AI imagery: It hired a living, breathing artist.

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lareclame.frlareclame.fr

Take This, Ia! Hermes Entrusts an Illustrator with the Redesign of Her Website

For its 2026 campaign entitled "L'appel du large", Hermès (21st in the Interbrand ranking of the most powerful brands in the world) unveils a completely redesigned site, incorporating original creations directly on its digital showcase. The French luxury house is based on the illustrations of Linda Merad, a Parisian artist whose style inspired by traditional lithography, has already seduced Hermès during their two previous collaborations. This t…

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lareclame.fr broke the news in on Thursday, January 8, 2026.
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