Here's why the soft-life aesthetic is hot right now

Here's why the soft-life aesthetic is hot right now

In today’s crazy, messed-up world, there is not much of a sales job that the purveyors of the soft-life aesthetic need to do. It’s a packaged calmness that comes with neatly folded linen, flowy garments, a perfectly brewed cup of whatever the going herbal tea trend is, and slow, sunrise mornings. On TikTok, it looks effortless, almost rehearsed. It’s an unhurried life, untouched by deadlines, debt, or the kind of stress that keeps most people aw…