US EditionHere's Why Tamil Nadu The Goldilocks Zone For FMCG Launches: Godrej Consumer Products MD
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Here's Why Tamil Nadu The Goldilocks Zone For FMCG Launches: Godrej Consumer Products MD
If you want to know what India is going to buy tomorrow, a visit to Chennai or Coimbatore is a must, says Godrej Consumer Products MD and CEO Sudhir Sitapati. The South Indian state has "all the Goldilocks conditions", making it a perfect launchpad for FMCG breakthroughs.Highlighting this trend in a recent LinkedIn post, Sitapati jotted down several factors that contribute to Tamil Nadu's rising appeal.Firstly, Tamil Nadu is almost Southeast Asi…
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