Coke’s first new permanent flavor in years adds a spicy twist

Coca-Cola releases first new permanent flavor in years: Coca-Cola Spiced

The new soda promises “a unique alchemy of our iconic cola, raspberry and spiced flavors,” according to the official website.

Coke’s first new permanent flavor in years adds a spicy twist

For the past few years, Coca-Cola has experimented with wacky limited-time offerings, but its latest flavor is its first permanent addition in awhile. Some say it’s part of Coke’s attempt to cater to tastes changing along with America’s demographics.

Coke’s first new permanent flavor in years adds a spicy twist

Coke has a problem: People are increasingly seeking out water, seltzer and other flavored drinks and treating the 137-year-old soda as, well, a treat.