Ford Shows Off the Tech Going Into Its $30,000 Electric Pickup Truck

Ford unveils game-changing new tech for upcoming models: 'Premium feature'

At this year's Consumer Electronics Show, Ford announced plans for new autonomous-driving tech, which it says will help the company deliver eyes-off capabilities by 2028. The first production vehicle developed for the Universal EV platform will be a four-door midsize electric pickup launching in 2027 at a cost of around $30,000, according to an Electrek report.  Level 2 autonomy provides driver assistance features requiring constant supervision,…

Ford shows off the tech going into its $30,000 electric pickup truck

Ford may be discontinuing its F-150 Lightning pickup but it hasn’t given up on electric cars. CEO Jim Farley just teased the automaker’s electric pickup based on its new Universal Electric Vehicle platform that he called “one of the most audacious and important projects in Ford's history.”The Universal EV platform will be used on a family of affordable EVs sold around the world, but will start with a mid-sized pickup for the US built in Louisvil…

Ford CEO shares photos teasing $30,000 EV pickup

Ford is re-jigging its EV manufacturing plan. CEO Jim Farley said the adjustment will help compete with upstart Chinese brands.Paolo Pedicelli ATPImages/Getty ImagesCEO Jim Farley posted four new photos inside the automaker's rejigged Louisville assembly plant.Two of the photos offer a rare glimpse at prototypes for its upcoming $30,000 EV pickup.The changes come as Chinese manufacturers become increasingly dominant on the world stage, especiall…

Here's our first look at Ford's $30,000 mid-size electric pickup

Ford is betting on its new Universal EV platform to compete with BYD and other leading Chinese brands. The first...