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Here Are The 11 Best Super Bowl LX Commercials

  • On Sunday, Super Bowl 60 airs on NBC with dozens of advertisers selling out space months earlier, stuffing ads with celebrities like Kendall Jenner and George Clooney.
  • Advertisers are paying record rates, with space averaging $8,000,000 per 30-second unit, because live sporting events reach large audiences and many bought NBC's major sports properties.
  • Showcasing stars, Ben Affleck highlights celebrity and AI-driven spots, with Svedka Vodka enlisting AI studios for robot mascots this year.
  • Health advertisers are dominating ad slots with GLP-1 and diagnostic-test messaging, including Boehringer Ingelheim urging kidney screening with celebrity spokespeople, as analysts called this the 'GLP-1 Super Bowl'.
  • With more than 120,000,000 viewers at stake, advertisers are fighting for market share, as the Super Bowl ad lineup reflects the industries with marketing cash after a 127.7 million U.S. viewers record in 2025.
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This year’s Super Bowl commercials feature AI, weight-loss drugs and celebrities galore

As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry on the field.

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abc News broke the news in United States on Wednesday, February 4, 2026.
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