Here Are The 11 Best Super Bowl LX Commercials
- On Sunday, Super Bowl 60 airs on NBC with dozens of advertisers selling out space months earlier, stuffing ads with celebrities like Kendall Jenner and George Clooney.
- Advertisers are paying record rates, with space averaging $8,000,000 per 30-second unit, because live sporting events reach large audiences and many bought NBC's major sports properties.
- Showcasing stars, Ben Affleck highlights celebrity and AI-driven spots, with Svedka Vodka enlisting AI studios for robot mascots this year.
- Health advertisers are dominating ad slots with GLP-1 and diagnostic-test messaging, including Boehringer Ingelheim urging kidney screening with celebrity spokespeople, as analysts called this the 'GLP-1 Super Bowl'.
- With more than 120,000,000 viewers at stake, advertisers are fighting for market share, as the Super Bowl ad lineup reflects the industries with marketing cash after a 127.7 million U.S. viewers record in 2025.
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This year’s Super Bowl commercials feature AI, weight-loss drugs and celebrities galore
As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry on the field.
Why wait? Watch some of the Super Bowl 60 commercials now
The Super Bowl is for everyone, whether you’re a die‑hard football fanatic or just here for the star‑studded commercials. The Seattle Seahawks and the New England Patriots are facing off in Santa Clara, California, for Super Bowl LX on Sunday, with brands eager to showcase their biggest campaigns to a massive national audience. In 2025, a record 127.7 million U.S. viewers watched the game across television and streaming platforms, with viewershi…
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