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Heineken Consolidates Creative & Retains Dentsu As Global Media Agency

Summary by B&T
Heineken has retained Dentsu as its global media agency while consolidating its production and creative services to three groups, albeit with one important local caveat. Publicis Groupe will continue as the lead creative for the Heineken brand and lead on production across the portfolio. Heineken has consolidated the creative roster for its major global and […]
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B&T broke the news on Sunday, May 10, 2026.
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