Heineken Consolidates Creative & Retains Dentsu As Global Media Agency
4 Articles
4 Articles
HEINEKEN reappoints dentsu for global media mandate, retains Publicis Groupe for production
New Delhi: HEINEKEN has announced the outcome of its global marketing agency ecosystem review, with Dentsu being reappointed as its global media agency as part of a new roster of creative, production, and media partners under its EverGreen 2030 Growth Strategy. Following a competitive pitch process, the company also reappointed Publicis Groupe for global secondary production duties, while consolidating its global creative roster across three hol…
Heineken Consolidates Creative & Retains Dentsu As Global Media Agency
Heineken has retained Dentsu as its global media agency while consolidating its production and creative services to three groups, albeit with one important local caveat. Publicis Groupe will continue as the lead creative for the Heineken brand and lead on production across the portfolio. Heineken has consolidated the creative roster for its major global and […]
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