Egg salad from AH's own brand costs 1.99 euros, that of Johma 4.59 euros: consumers seem to be tired of A-brands

Expensive A-brands are becoming ‘less and less relevant’ in the supermarket, say researchers in a new report. Why are the brands so expensive? And are they really better quality than the store brand? These and more questions about the difference between store brands and A-brands from the supermarket.

Do you regularly reach for the discount supermarket's own peanut butter? You're not alone: good old A-brands saw their total turnover drop massively.