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Hbx Group Warns: Ai Advances Faster than Integration Capacity
Summary by Hosteltur: Toda La Información De Turismo
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The development of artificial intelligence (AI) progresses at a faster pace than the integration capacity of many tourism companies. Javier Cabrerizo, director of Strategy and Transformation at HBX Group, said during the MarketHub Europe held in Malta, where he has argued that the real value of this technology is already tangible and demands more agile business models. AI accelerates the change in tourism Artificial intelligence is marking a new…
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