US EditionHBO Max Is Officially Back
UNITED STATES, JUL 9 – Warner Bros. Discovery aims to emphasize HBO's premium and distinct storytelling after research showed users prefer it over Discovery's reality programming.
- Warner Bros. Discovery renamed its streaming service from Max back to HBO Max starting July 9, 2025.
- This rebranding follows the 2023 merger of WarnerMedia and Discovery, which initially prompted the change to Max to reflect combined content.
- The return emphasizes HBO's premium content and brand legacy amid a strategy to focus on quality rather than volume, addressing shifting consumer preferences.
- Recent earnings showed Max gained 5.3 million new subscribers, but it lagged behind rivals Netflix and Prime Video, supporting the pivot back to HBO Max.
- The name change will roll out seamlessly without pricing adjustments, suggesting Warner Bros. Discovery aims to strengthen HBO's market position ahead of a corporate split.
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Max will return to his previous name, HBO Max, from now on. The users of the streaming service, owned by CNN parent company Warner Bros. Discovery, will see the release of the new name on Wednesday, announced the company. The decision to return to its original name was revealed in May, to the surprise of its fans and advertisers. HBO Max was launched in 2020 and later changed to Max in 2023 after the merger of WarnerMedia and Discovery, forming …
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