US EditionHBO Max Is About to Get ‘Aggressive’ to Stop Password Sharing
UNITED STATES, AUG 7 – Warner Bros. Discovery expects its crackdown on password sharing to increase paid HBO Max subscriptions starting in Q4 2025 and boost revenue by 2026.
- Warner Bros. Discovery announced during its latest quarterly earnings call that starting in September 2025, HBO Max will take stronger measures to crack down on password sharing among users.
- This crackdown follows several months of testing to identify legitimate users and differentiate them from account sharers, as subscriber growth slows domestically.
- Currently, HBO Max employs gentle, optional messaging, but beginning in September, the communication will become more direct, requiring users to actively respond and cover costs for viewers who are not part of their household.
- WBD reported 125.7 million streaming subscribers by Q2 2025, adding 3.4 million since early 2025, while HBO Max offers paid account sharing at $7.99 per extra member.
- The more aggressive enforcement is expected to ramp up through Q4 2025 and aims to reduce freeloading, increase paid subscriptions, and improve financial results in 2026.
19 Articles
19 Articles
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HBO Max plans aggressive crack down on password sharing starting next month
Another major streaming platform is set to crack down on password sharing. JB Perrette, head of streaming and gaming at Warner Bros. Discovery, just told investors that HBO Max will begin an "aggressive" messaging campaign about the practice beginning next month, according to an earnings report. Beyond stricter messaging, the company is looking to close any and all loopholes that allow users to share account passwords by the end of the year. Per…
The Independent
The Independent (US)HBO Max following in Netflix’s footsteps with password sharing crackdown
Warner Bros. Discovery’s streaming boss says crackdown will be ‘aggressive’
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