US EditionPennywise the Clown Haunts New York City Streets Ahead of HBO's 'Welcome to Derry'
Bill Skarsgard reprises Pennywise for HBO Max’s global 'Red Balloon Takeover' promoting the It prequel series premiering Oct. 26, featuring appearances in eight major cities.
- On Wednesday, HBO Max launched a global 'Red Balloon Takeover' featuring Pennywise to promote It: Welcome to Derry.
- Developed by Andy Muschietti, Barbara Muschietti, Jason Fuchs and Brad Caleb Kane, the HBO Max series It: Welcome to Derry is a prequel exploring Pennywise's backstory, with marketing aiming to 'lean into' what makes It iconic.
- Bill Skarsgard returned to reprise Pennywise the Dancing Clown after initially feeling done with it, while the takeover included a Cappadocia hot air balloon and Pennywise appearances across New York City parks.
- Public responses ranged from selfies to screams, with some walking by as if unnoticed, during the New York Comic Con immersive 'Welcome to Derry' activation, fans reacted variably.
- Set in 1962 Derry, the series asks 'What if we explore the origin of Pennywise?', draws on enlisted Black servicemen, and expands the Penny-verse beyond Tim Curry and Bill Skarsgard.
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Coulrophobia, or fear of clowns, is widespread. It's not for nothing if this character is on the poster of the new series "That: Welcome to Derry" on HBO.
Did you see It? Pennywise pops up in cities worldwide to scare the crap out of everyone — and it's not for Halloween
The "It" film franchise's iconic killer clown was dispatched to five continents to scare up some "Welcome to Derry" horror series viewers.HBO Pennywise in New York City in 2025You can't run, you can't hide, but you can take a selfie!Pennywise — the iconic, malevolent shapeshifting entity that often takes the form of a dancing clown and was first introduced in Stephen King's 1986 novel It — suddenly and mysteriously appeared on five different con…
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Pennywise the clown haunts New York City streets ahead of HBO's 'Welcome to Derry'
Pennywise -- the clown from Stephen King's "It" and the upcoming HBO prequel series -- was seen everywhere from Central Park to Brooklyn on Wednesday.
HBO Max Stages Global 'Red Balloon Takeover' to Promote 'It: Welcome to Derry'
HBO carried out an ambitious global social media stunt to promote the upcoming debut of the new series “It: Welcome to Derry.” Beginning Oct. 21, the iconic red balloons from the “It” movies floated into social channels, representing the impending return of Pennywise, the evil clown who feeds upon the fears of children. The next … Continue reading "HBO Max Stages Global ‘Red Balloon Takeover’ to Promote ‘It: Welcome to Derry’" The post HBO Max S…
HBO Max Delivers Creepy Vibes In Global ‘Red Balloon Takeover’ For IT: Welcome To Derry
HBO Max has rolled out a new global stunt in celebration of the upcoming debut of the HBO Original series IT: Welcome to Derry. Kicking off on Tuesday, 21 October, the red balloons from the IT universe floated into social channels, heralding Pennywise’s impending return. On Wednesday, 22 October, red balloons began to pop up […]
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