Having Coffee in Prada or Zara: How Fashion Also Became Obsessed with Productivity Drink

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Among the many accessories that Matthieu Blazy incorporated in the Métiers D’Art collection of Chanel last December, he highlighted a bag with the shape of a cup of coffee to take away. Considering that that parade was held in the subway of New York, it does not seem as out of place. Nothing homogenizes us as much as coffee, -a universal drink-, and travel by metro -the means of transport of the masses. Chanel’s bag emulated one of those white g…