Pitch decision: KfW bundles media and performance budgets at Havas - these are the losers

Since 2013, Mindshare has been on board as a media agency of the Kreditanstalt für Wiederaufbau (KfW). After the network was able to defend the budget in 2021, it is now said to say goodbye. The same applies to Syzygy Performance. Last year, KfW had already exchanged its creative agency.

Supports someone else: conveyor belt KfW decides in the pitch for its advertising budget for Havas Media. In addition to the classic media tasks, the Havas subsidiary Eprofessional takes over the performance area. Mindshare is not running out. Since 2013 the WPP agency has held the order and since then defended it several times. The budget amounts to 30 million euros for four years. meedia.de