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Havaianas selects GUT as Global AOR

Summary by Campaign Brief Asia
Havaianas, the iconic Brazilian footwear brand, has named GUT its global agency of record (AOR) following a competitive pitch process run by SCOPEN with Alpargatas team that included agencies from across Europe and the US. GUT’s appointment solidifies a new creative partnership to strengthen Havaianas’ global presence focused on key markets in Europe, the US and Asia. The brand’s home market of Brazil and other select markets will continue to be…
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Campaign Brief Asia broke the news in on Wednesday, June 25, 2025.
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