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Hautes-Alpes. Surtourism on Lake Orceyrette: How the Tourist Office Leads the Counterattack

Summary by ledauphine.com
In the face of the crowding of visitors driven by the algorithms of TikTok and Instagram, the municipality and tourist office of Villar-Saint-Pancrace have changed their strategy. To protect the site of Lake Orceyrette and maintain local agricultural activity, they make the radical choice of "de-marketing": cut off communication, encourage walking and hide road access.

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ledauphine.comledauphine.com
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Hautes-Alpes. Surtourism on Lake Orceyrette: How the Tourist Office Leads the Counterattack

In the face of the crowding of visitors driven by the algorithms of TikTok and Instagram, the municipality and tourist office of Villar-Saint-Pancrace have changed their strategy. To protect the site of Lake Orceyrette and maintain local agricultural activity, they make the radical choice of "de-marketing": cut off communication, encourage walking and hide road access.

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ledauphine.com broke the news on Wednesday, May 27, 2026.
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