US EditionHasbro’s CEO Warns that Toy Prices Could Start to Rise in the Fall because of Tariffs
UNITED STATES, JUL 9 – Hasbro CEO Chris Cocks warns tariffs could increase doll prices from $10 to $18 by fall as production shifts reduce reliance on China, impacting import costs.
- Hasbro CEO Chris Cocks warned in 2025 that toy prices in the U.S. could rise this fall due to new tariffs on imported goods.
- This warning followed the Trump administration's imposition of tariffs ranging from 15% to 30% on countries including China and Vietnam, key suppliers for Hasbro.
- Hasbro partly shifted production to the U.S. and other countries to reduce reliance on China but will still pay more to import toys, affecting costs.
- Cocks noted toys take three to five months to reach stores, so consumers may see price increases between August and October, with some dolls rising from $10 to $18.
- He also disputed claims that foreign manufacturers absorb tariff costs, saying increased prices across the toy industry are likely, though Hasbro is relatively better positioned.
29 Articles
29 Articles
How the toy industry is facing Trump's tariffs
President Trump is dialing up the pressure on several countries in pursuit of trade deals. Trump dismissed a warning from Hasbro’s CEO that toy prices will rise if the U.S. continues to hike tariffs. William Brangham discussed the tariffs and their impact with Jay Foreman, CEO Basic Fun, which sells toys like Tonka trucks, Care Bears and Lite Brite.
How the toy industry is feeling the effects of Trump's tariffs
President Trump is dialing up the pressure on several countries in pursuit of trade deals. Trump dismissed a warning from Hasbro’s CEO that toy prices will rise if the U.S. continues to hike tariffs. William Brangham discussed the tariffs and their impact with Jay Foreman, CEO Basic Fun, which sells toys like Tonka trucks, Care Bears and Lite Brite.
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Hasbro’s tariff response? In part it is to increase toy production in this WMass town
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Hasbro CEO: Trump tariffs could cause fall toy price spike
PAWTUCKET, R.I. (WLNE) — Americans could start to see the prices of toys rise this fall. That’s according to Hasbro CEO Chris Cocks. He said the Pawtucket-based company’s main international suppliers are China and Vietnam, where the Trump administration has implemented steep tariffs. Cocks says Hasbro hasn’t raised prices yet, but that could be coming in August through October. About half of the company’s products are already made in the U.S. …
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