Hasbro Announces New Nintendo Partnership For The Legend of Zelda
Hasbro will reveal three 6-inch figures at San Diego Comic-Con before launching new Zelda toys in 2027 under a multi-year licensing deal.
- On July 16, Hasbro and Nintendo announced a multi-year licensing partnership to create toys based on The Legend of Zelda franchise, with products launching in 2027.
- Nearly 40 years after the first game launched, The Legend of Zelda remains one of Nintendo's most popular franchises, marking the first major toy partnership between the two companies for this series.
- Next week, Hasbro will reveal three 6-inch figures at San Diego Comic-Con, with fans hoping to see staples like Link, Princess Zelda, and Ganondorf from the Hyrule fantasy series.
- With a live-action movie arriving in theaters April 30, 2027, Nintendo aims to make these characters a mainstay in toy aisles, mirroring the success of Mario films.
- "For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery," said Board Games President Billy Lagor, noting the agreement will produce toys of Link, Zelda, and other characters in Hyrule.
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19 Articles
Hasbro Legend of Zelda toys announced, first figures debut at SDCC 2026
Hasbro and Nintendo have announced a new multi-year partnership to create toys based on 'The Legend of Zelda' franchise, with the first action figures debuting at SDCC 2026 ahead of a 2027 launch.
Nintendo and Hasbro Partner for The Legend of Zelda Toys in 2027 — But Will They Be Based on the Live-Action Movie?
Nintendo has announced a partnership with Hasbro that will result in new The Legend of Zelda toys launching the same year as the live-action movie.The two entities revealed their plans to bring Hyrule to toy aisles everywhere today. Even with so many potential corners of The Legend of Zelda timeline to pull from, there was not, unfortunately, any word on which characters or locations will be featured.That said, this "multi-year collaboration" be…
Nintendo announces official Zelda toy line from Hasbro ahead of Ocarina of Time remake release
The Zelda Ocarina of Time remake is set for release in 2026, but as we await a proper gameplay reveal and the actual release date, Hasbro and Nintendo have now officially announced a licensing partnership to debut a series of new toys and collectibles based on the beloved Zelda franchise.
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