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Hasbro Expands Franchise Experiences, Licensing Push at Licensing Expo
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Hasbro Expands Franchise Experiences, Licensing Push at Licensing Expo
Hasbro is leaning further into experiential entertainment, licensing, and franchise storytelling at the 2026 Licensing Expo, unveiling a slate of partnerships and activations spanning immersive attractions, consumer products, music, publishing, and retail collaborations tied to brands including Transformers, Peppa Pig, My Little Pony, Monopoly, Dungeons & Dragons, and Magic: The Gathering. At this year’s show, Hasbro is emphasizing a franchise-…
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