Harvesting Heritage: BNA reimagines Polish food brand Dawtona as a slavic goddess

Harvesting Heritage: BNA reimagines Polish food brand Dawtona as a slavic goddess

After three decades on Polish shelves, Dawtona has undergone a striking transformation defined by bold packaging, mythological storytelling, and a modern, ownable aesthetic. In a category awash with rustic imagery and clichéd claims of farm freshness, Dawtona's recent rebrand is trying to dig a little deeper. For 30 years, the Polish brand has been a go-to for canned tomatoes, pickles, beans and other processed vegetables. But despite being a fa…