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Harvard Study Reveals Underage Users Contribute $11B To Social Media Platforms, Including YouTube And Instagram

Summary by Ground News
YouTube and Instagram generated $11 billion in U.S. ad revenue from users under the age of 18 in 2022. Snapchat derived the greatest percentage of its overall 2022 ad revenue (41%) from under-18s. YouTube raked in the highest ad Revenue from users 12 and under, totaling $959.1 million.

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BenzingaBenzinga
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Harvard Study Reveals Underage Users Contribute $11B To Social Media Platforms, Including YouTube And Instagram

This finding raises alarm, considering the ongoing debate about the adverse effects of these platforms on young minds and privacy concerns, as per the study.

·New York, United States
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Benzinga broke the news in New York, United States on Thursday, December 28, 2023.
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