US EditionHarrisX Super Bowl LX Ad Ranking: Lay's "Last Harvest" Is America's Favorite Super Bowl 2026 Ad
Lay's 'Last Harvest' earned a 93.2 HarrisX Ad Index score with 92% likeability and 71% purchase intent, leading emotionally grounded ads at Super Bowl LX.
- In its post‑game ranking released Feb. 12, HarrisX named Lay's 'Last Harvest' the top Super Bowl LX ad, with 92% liking it and 71% saying it increased purchase likelihood.
- Emotionally grounded storytelling and purpose-driven creatives, according to HarrisX, drove the highest-performing ads compared with last year.
- Using its Ad Index methodology, HarrisX tested more than 1,000 ads, including hundreds of Super Bowl spots, across a sample of 9,707 U.S. adults, measuring performance across eight core metrics.
- Nearly 138 million Americans tuned in, with Ring's 'Be a Hero in Your Neighborhood' and Google’s 'New Home' ads ranking in the Top 10, according to HarrisX.
- Gen Z responded differently, as Pringles' spot scored 94.8 among Gen Z but ranked 22nd overall, while five of the seven lowest-performing ads were AI-focused from OpenAI, Anthropic, ai.com, Salesforce, and Genspark AI.
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29 Articles
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