US EditionHarris unveils new digital organizing effort ahead of midterm elections
The rebranded social hub 'Headquarters' aims to engage over 6 million followers on X and TikTok to support Democratic organizing for the 2026 midterms.
- On Thursday, Kamala Harris, former Vice President, rebranded Kamala HQ as Headquarters, partnering with People for the American Way and announcing via video and Substack, with over 1 million followers on X and more than 5 million on TikTok.
- Harris said the effort aims to reach and organize young people, arguing Democrats must improve outreach to Gen Z, a major asset against the far-right's 24/7 online outrage machine.
- Her staffing choices leave Harris as chair emerita while People for the American Way staff manage editorial oversight, with Kirsten Allen, Rob Flaherty, Parker Butler, and Lauren Kapp working on the project, marked by a teaser video referencing the '67' meme.
- The relaunch includes a press release saying Headquarters will expand to YouTube and other platforms beyond X and TikTok, aiming to help Democrats break through online ahead of the 2026 and 2028 elections.
- Critics have raised doubts about the authenticity and tone of the rollout, as a CNN panel called the @headquarters_67 handle awkward and 'cringe'; Kamala Harris recently resumed her book tour for '107 Days'.
14 Articles
14 Articles
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Harris announced her "Headquarters" account as a progressive content hub featuring elected leaders and community organizers, drawing criticism from conservative commentators.
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The digital remnants of the 2024 campaign trail are getting a makeover, but not everyone is buying the new look. Kamala Harris recently announced that her former campaign social media hub is transforming into “Headquarters,” a progressive content collective aimed squarely at Gen Z. While the move is intended to keep the former Vice President […] Is It Cool Or Just Cringe? Harris Rebrands ‘Kamala HQ’ for Gen Z
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Kamala Harris teased a major announcement on Wednesday night, prompting speculation from supporters and critics alike on what her next move could be. She announced the "good news" Thursday morning: She's partnering with a George Soros-funded left-wing nonprofit to rebrand her failed presidential campaign's social media accounts, or, as Harris put it, create a "Gen-Z led progressive content hub."The post Kamala Harris Partners With Soros-Funded N…
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