US EditionPayPal Launches Offsite Ads to Leverage Transaction Data for Targeted Advertising
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.2 Articles
2 Articles
PayPal Launches Offsite Ads to Leverage Transaction Data for Targeted Advertising
PayPal announced the launch of Offsite Ads on April 29, 2025, introducing a new advertising solution that allows brands to utilize PayPal’s transaction graph to target consumers across the open web through display and video advertising. The product is designed to give advertisers the ability to reach relevant audiences based on real purchase behavior rather than browsing history or probabilistic modeling. Offsite Ads is powered by PayPal’s expan…
Harnessing data for payment insights: how mid-tier banks can leverage analytics
Mid-tier banks operate in an increasingly data-driven world, yet many still struggle to unlock the full potential of payment analytics. Every transaction generates valuable insights into customer behavior, fraud patterns, and operational efficiency. However, without the right tools and strategies, this wealth of information remains underutilized. To stay competitive, mid-tier banks must go beyond basic transaction processing and embrace advanced…
Coverage Details
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
