Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership

Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership

Harley-Davidson's recent executive hires risk alienating Americans fed up with alleged wokeness from corporate icons like the motorcycle manufacturer, a conservative activist is warning.Robby Starbuck, who has waged a public campaign against corporate diversity, equity and inclusion (DEI) policies and wokeness, criticized Harley-Davidson in a post on X for appointing Artie Starrs as CEO last year due to his sponsorship of groups contributing to …

Robby Starbuck Targets Harley-Davidson’s New CEO Over DEI Record

Conservative activist Robby Starbuck, an American producer and director, is raising new concerns about Harley-Davidson’s commitment to abandoning diversity, equity, and inclusion initiatives, arguing that the iconic motorcycle maker’s new CEO has a long history of supporting such programs. Starbuck published research on Wednesday examining Harley-Davidson CEO Artie Starrs, who took over the company in October 2025, roughly a year after Harley-Da…

Financial News Network - Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership

Conservative activist Robby Starbuck warns Harley-Davidson's recent executive hires risk alienating American riders fed up with wokeness and DEI.Read More …