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Harley-Davidson Navigates Industry Challenges as Company Pursues Growth Strategy in 2026

Summary by STL News
Harley-Davidson continues to face affordability concerns, shifting consumer preferences, and intensifying competition as the iconic motorcycle manufacturer works to boost sales and attract new riders. Recent company results show improving retail demand in North America despite ongoing profitability challenges. MILWAUKEE, WI/June 7, 2026 (STL.News) — Harley-Davidson remains one of the most recognizable motorcycle manufacturers in the world as the…
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STL News broke the news in Missouri, United States on Sunday, June 7, 2026.
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