US EditionHarley-Davidson names Topgolf's Arthur Starrs as CEO
MILWAUKEE, WISCONSIN, USA, AUG 4 – Arthur Starrs will lead Harley-Davidson starting October to tackle a 28% drop in motorcycle shipments and restructure amid shifting consumer preferences and tariffs.
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Harley-Davidson Names Topgolf Chief Artie Starrs as New CEO - The Thinking Conservative
Harley-Davidson named Artie Starrs, chief executive of Topgolf, as its new president and CEO, as motorcycle maker seeks to reinvigorate growth. The post Harley-Davidson Names Topgolf Chief Artie Starrs as New CEO appeared first on The Thinking Conservative.
Harley-Davidson Names Topgolf Chief Artie Starrs as New CEO
Harley-Davidson has named Artie Starrs, chief executive of Topgolf, as its new president and CEO, as the storied motorcycle maker seeks to reinvigorate growth following a sharp sales slump and a major restructuring of its finance arm. Starrs will succeed Jochen Zeitz, who has led Harley since 2020 and will remain as chairman until stepping down in October, then serve as senior adviser through February 2026, the company said in an Aug. 4 announce…
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