Cape Town Fintech Happy Pay Raises $5M to Reinvent BNPL in South Africa

Cape Town fintech Happy Pay raises $5M to reinvent BNPL in South Africa

Happy Pay, one of Africa’s fastest-growing Buy Now Pay Later platforms, has secured a $5 million seed round led by global technology investor Partech. The

Happy Pay Raises USD 5 M To Build Ad-Subsidised BNPL In South Africa

Cape Town-based fintech Happy Pay has raised a USD 5 M seed round led by Partech to scale what it calls Africa’s first ad-subsidised payments network. Founded in 2021 by Wesley Billett (CEO), Patrick Postrehovsky (COO) and Mark Geary, the startup is rethinking Buy Now, Pay Later (BNPL) by removing interest and fees for consumers, instead monetising through merchants who pay for conversions driven by flexible payments and targeted advertising. Wi…

SA’s Happy Pay Raises $5M Seed Round to Scale Ad-Subsidized Payments Network

​​Happy Pay, a South African startup has announced it raised $5 million in seed funding to scale its ad-subsidized payments network, in order to provide consumers with a fee-free alternative to traditional Buy Now, Pay Later (BNPL) platforms.This seed rounding was led by global venture capital firm Partech, with participation from several regional investors. With this funding, the company aims to expand its services across South Africa and other…

Happy Pay closes $5 million seed round led by Partech

Happy Pay, a South African buy-now-pay-later (BNPL) startup, has raised a $5 million seed round to scale what it describes as Africa’s first ad-supported payments network.  The funding will be used to deepen merchant partnerships, expand distribution across online and offline channels, and further develop its AI-powered recommendations and advertising engine. Partech led the round, with participation from Futuregrowth Asset Management, 4Di Capit…

Happy Pay raises $5M to build an ad-funded payments network that charges consumers nothing

Happy Pay, the Cape Town-based buy-now-pay-later startup, has closed a $5 million seed round led by global technology investor Partech, marking one of the early-stage fintech investments in South Africa so far this year.  The raise comes roughly two years after Happy Pay’s $1.8 million pre-seed round and sets the stage for the company to scale what it calls an “ad-subsidized payments network”. A model that inverts the traditional logic of consum…

Cape Town startup Happy Pay raises $5M seed round to scale the first ad-subsidised payments network

Happy Pay, one of Africa’s fastest-growing Buy Now, Pay Later (BNPL) platforms, has closed a $5 million seed round led by global technology investor Partech. The round saw participation from Futuregrowth Asset Management, 4Di Capital, E4E Africa, Equitable Ventures, Summit Deals, the University Technology Fund and Felix Strategic Investments. The Cape Town-based startup, with more than 600 000 registered users, is building what it calls an ad-su…