US EditionHalf of New Customers of Olive Are in Their 20s, and 1 in 3 People in Their 20s Own Rakuten Card. Here's Why These Two Financial Services Have Appealed to Young People
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While the domestic population continues to decline, the credit card industry is seeing a succession of new entrants and business strengthening, mainly from banks, and the competition to acquire customers is heating up. Under these circumstances, the importance of the second-tier market, which is the volume zone for new users, is increasing.
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