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Hakuhodo First and Toyota turn speeding into a conscious choice in Thailand road safety film

Summary by Campaign Brief Asia
In a country where road accident fatalities remain critically high, Toyota is taking an uncompromising approach to road safety. Under its long-running White Road initiative, the brand has launched a new film titled “Appointment”, created by Hakuhodo First and directed by acclaimed Thai filmmaker Wuthisak ‘Un’ Anarnkaporn of FACTORY01.
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Campaign Brief AsiaCampaign Brief Asia

Hakuhodo First and Toyota turn speeding into a conscious choice in Thailand road safety film

In a country where road accident fatalities remain critically high, Toyota is taking an uncompromising approach to road safety. Under its long-running White Road initiative, the brand has launched a new film titled “Appointment”, created by Hakuhodo First and directed by acclaimed Thai filmmaker Wuthisak ‘Un’ Anarnkaporn of FACTORY01.

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Campaign Brief Asia broke the news in on Wednesday, December 17, 2025.
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