US EditionHailey Bieber Recreates One of Gisele Bündchen's Most Iconic Photos in Nothing but Underwear
Hailey Bieber stars in Victoria's Secret 2026 Valentine’s campaign recreating Gisele Bündchen’s iconic 2001 fragrance ad pose in a candlelit boudoir setting.
- On January 7, 2026, Victoria's Secret released its 2026 Valentine's Day collection fronted by Hailey Bieber, with the 'A Very VS Valentine's' campaign debuting 24 hours after a teaser.
- After a January 6, 2026 Instagram tease, Victoria's Secret recreated a 2001 'Think Pink' catalog image originally featuring Gisele Bündchen to promote its Valentine-themed products.
- Photographer Adrienne Raquel captured Bieber sitting in a chest of drawers painting her toes in a candlelit boudoir dressing-room set, wearing a pink-and-black polka-dot bra and matching high-leg thong .
- Victoria's Secret named Hailey Bieber its 'Queen of Hearts' and promotes Tease pieces and other shoppable Valentine's items, with styling featuring a $45 polka-dot bra.
- Though not a runway regular, Bieber has appeared in Victoria's Secret ads since the 2021 rebrand, revives early-2000s nostalgia tied to Gisele Bündchen, and returns after a 2025 campaign-free gap year with her shoulder-length lob.
14 Articles
14 Articles
Hailey Bieber's Sexy Victoria's Secret Campaign Was A Nod To Gisele Bündchen
Hailey Bieber is no stranger to Victoria’s Secret. In 2024, she appeared in several of the intimates brand’s campaigns wearing teeny bikinis, lacy thongs, and even cottagecore lingerie. Since it’s been roughly two years since she last fronted a VS ad, her comeback is understandably a banger.Referred to by the brand as “the season’s queen of hearts,” Bieber is the star of Victoria’s Secret’s “A Very VS Valentine’s” campaign. If the Rhode founder’…
Hailey Bieber Recreates One of Gisele Bündchen's Most Iconic Photos in Nothing but Underwear
Almost 25 years later.Getty Images Hailey Bieber attends "Superfine: Tailoring Black Style", the 2025 Costume Institute Benefit, at Metropolitan Museum of ArtThe GistHailey Bieber paid homage to one of Gisele Bündchen's most well-known Victoria's Secret photoshoots from almost 25 years ago.Fans noticed that the Rhode founder recreated one of the former Angel's 2001 perfume campaigns for her new Victoria's Secret Valentine's Day collaboration.Bie…
Coverage Details
Bias Distribution
- 70% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
