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Hailey Bieber Gives Skims’ Everyday Cotton Another Celebrity Close-up

Hailey Bieber fronts the campaign as Skims expands the cotton line with 10 core silhouettes and a limited-edition Peony shade.

Summary by WWD
Hailey Bieber makes her Skims campaign debut in Everyday Cotton, following Kylie Jenner in Mert Alas portraits featuring Peony pink.

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WWD broke the news in United States on Monday, June 22, 2026.
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