Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms

Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms

Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq. By leveraging First-id’s unique, deterministic ID technology and Decentriq’s confidential computing-powered clean room, Hachette [...] The post Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms appeared fir…